I have been thinking, reflecting, and stitching together a logic. One that addresses the comments on long copy, that I often get from clients. You can, of course, settle this issue without ado 1. The client out-clubs you and gets
"Know your enemy as much as you know yourself, and you needn't fear the result of a hundred battles" Sun Tzu Launching a new product or selling an existing one is like stepping into a battlefield.
As an online marketer today, you’d be very concerned about 1. How do you sell on your website with better results 2. How to sell on your landing pages for better ROI on your Adwords spend? The answer is
As someone who works with clients in this industry, I have always wondered why there is so much spammy content and such an acute shortage of good content, or content marketing in the moving and packing industry. The industry is
I had written earlier about how to use research to understand pains and problems of your customers. Following that exercise, we need to piece together the messaging for websites and landing pages. The caveat for messaging is that it needs
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Website maintenance can get complex. Especially with websites hosted on platforms such as WordPress, ProcessWire, and Ghost CMS.
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As we all know, due to the COVID-19 outbreak most countries had imposed a complete lockdown in most of their states. No doubt that this lockdown was the need of the hour, but due to this step taken, most businesses
Harley-Davidson India recently announced a BootCamp for its Associates. I was waiting for something like this and I volunteered to attend. The excitement was so palpable, that I decided to arrive in Delhi the night before the BootCamp. Needless to
Tech projects always have deadlines. As a developer you have to finish your job in a stipulated time. In fact, there may be many instances when your team is expected to meet unrealistic deadlines. In such times, the productivity of