AI Recipes & Solutions For Discerning Clients

Okay! You’ve got a website that has a great copy, beautiful images, and sensational visual effects. But something is missing.Chances are you’ve missed that three letter acronym that is critical to your website’s performance for results. CRO, or Conversion rate Optimization.If you’re in the business of creating, developing, or marketing websites, you need to be focused on results. Finally, that’s what matters in the end. And, website results can be measured using analytics. Analytics tell you how many visitors land up

As we all know, due to the COVID-19 outbreak most countries had imposed a complete lockdown in most of their states. No doubt that this lockdown was the need of the hour, but due to this step taken, most businesses around the world have taken a major hit.  The restaurant business is no exception. Right now restaurants are operating partially for delivery and take-outs. Even after the lockdown is lifted the government still has many restrictions on restaurants. Besides, people themselves

After more than 10 years of servicing web clients, across the globe, I have managed to quintessence, what in my experience, are red flags that I have come across while meeting with clients for web development and design. Red flags connote danger. The business won’t happen, and if it does then there will surely be grief. Red flags have to be dealt with early in the project. Effectively. What follows, is my perspective. We can always debate the answers with

The fact that you need to sell on the web is a given. To sell you need to persuade. Persuasion is a process. To persuade you need to understand consumer motivations and behaviour.  You then use the insights from this to weave together your persuasion. The weave uses copy. In that sense, the web is more a direct response medium than it is an advertising medium.  You create awareness, change attitude, strengthen the intention to buy, answer objections, and address

If you know how to write well, your blog’s your field – you can write as much as you want. But if your goal is brand promotion and sales conversion, you need to know that your customers might not read all that you write. I’m not saying it’s not worth writing at all, in fact, your content might even be greatly shareable. But why go through the effort of thinking and typing so much when you’d get better results without it?

Imagine how productive and stress-free every Monday would be if you didn’t have to spend time coming up with something to write. Well, guess what? You can have that too. For real.  Just follow these 5 simple tips to conveniently bid goodbye to stressing out when you have to come up with new ideas that your audience loves.  After all, it’s every content marketer’s wish to never run out of subjects to write, isn’t it? Content Marketing Ideas Index Ask

Not really… More like, “A Few Copywriting Blogs; which we’re unsure whether are in the top 5, or best read, or most viewed.” None particularly crafty, praiseworthy, or enthusiasm-generating. Most fail to be literally appealing. A humorous one is as rare as a reformed terrorist. All written to gain marketability (touché), to sell their ancillary product or service. Unabashedly SEO. But hey, that’s the reason why we’re in it too. So no urge on our part towards casting the first stone. All

Myriads of people think that social media and SEO work exclusively, or that they are separate entities. On the surface, it may seem that SEO and social media work as competing strategies, one for web crawlers and one for humans. But in reality, they want to achieve the same thing, namely; relevance for, and engagement from, your audience. The connection between the two can be confusing. Do your social media signals impact your search rankings? Should your social team take a

Let me share with you how we, at Pigtail Pundits stumbled upon a CMS and the wonderful events that led us to do so. Down from 12 programmers to 3, we had to findWhile we were using DadaBik, I had two of our team experiment with Mambo a better way of working. At one time in the past, in the year 2000, we had about 12 programmers working with us out of a staff strength of 20. Some of these folks were